Luxury brand partnerships.

Partnership Categories

Industries We Activate

We partner with luxury brands that elevate the Nashville Super Bowl experience — and whose audiences align with our high-net-worth visitor base.

Luxury Hospitality

Five-star hotels, boutique resorts, and premium lodging experiences. Position your property as the destination within the destination for Super Bowl guests.

Premium Spirits

Bourbon, whiskey, champagne, and craft cocktail brands. Nashville's whiskey heritage meets Super Bowl celebrations — the perfect pour partnership.

Luxury Automotive

Test drives, VIP transport fleets, branded vehicle experiences. Put your marque in front of 65% corporate decision-makers with By application household incomes.

Fashion & Jewelry

High-end fashion houses, watchmakers, and jewelers. Exclusive trunk shows, VIP gifting suites, and red-carpet presence during Super Bowl week.

Private Aviation

Charter services, FBO partnerships, and luxury air travel. 40% of Super Bowl VIP visitors arrive by private aircraft — be their first Nashville touchpoint.

Technology & Innovation

Smart devices, premium tech, and experiential technology. Integrate AR, AI concierge tools, or connected-car experiences into the Nashville VIP ecosystem.

Investment Tiers

Partnership Levels

Three tiers of engagement designed to meet your brand's objectives and budget. Every partnership includes strategic planning with our team.

Brand Presence

Get your brand visible across Nashville's premium Super Bowl touchpoints. Ideal for brands entering the sports luxury market.

• Logo placement across VIP event collateral
• Digital presence on nashvilletenn.vip
• VIP gifting suite participation
• Social media co-promotion (3 posts)
• Brand inclusion in email campaigns
• 2 complimentary VIP event passes

Brand Activation

Create a custom branded experience that immerses guests in your world. This is where brands build lasting impressions and generate ROI-driving content.

• Custom branded experience design
• Exclusive venue or activation space
• Professional content creation package
• Dedicated social media campaign
• Press & influencer event access
• Lead capture & attendee data
• Post-event ROI report
• 6 complimentary VIP event passes

Title Partner

The ultimate brand alignment. Your name becomes synonymous with Nashville's Super Bowl luxury experience. Full creative control and multi-platform integration.

• Naming rights for signature experiences
• Full brand takeover of premium venue
• Multi-platform content integration
• National press coverage coordination
• Celebrity/influencer brand ambassadors
• Custom merchandise & product placement
• Quarterly planning calls with leadership
• Unlimited VIP event access
• Exclusive category lock-out

Audience Intelligence

The Nashville Premium Audience

Super Bowl visitors aren't average tourists. They're the most affluent, influential, and brand-conscious audience in American sports.

Based on data from Super Bowl LVI (Los Angeles, By applicationB impact), LVII (Phoenix), and LVIII (Las Vegas), Nashville's Super Bowl audience over-indexes on luxury goods purchasing , corporate entertaining , and brand discovery . With Nashville's unique cultural identity and the new By applicationB Nissan Stadium, the 2030 audience represents a once-in-a-decade alignment of affluence, attention, and access.

Get Started

Explore Partnership

Share your brand's objectives and we'll create a custom partnership proposal that delivers measurable results.

Confidential. Our partnerships team responds within 48 hours with a custom proposal.